Design-Led New Product Development in Chinese SMEs

New insights into consumer-led food product development

This paper builds upon a review of relevant marketing, consumer science and innovation management literature to introduce the concept of consumer-led new product development and describe its main implementation stages. The potential shortcomings of this concept’s application in European food industry are described. Contrary to previous optimistic views, it is put forward that without significan...

applying the kano model to design and new product development

customer satisfaction is the major concern to many leading companies throughout the world.customer satisfaction is the major concern to many leading companies throughout the world. more firms use satisfaction ratings as an indicator of the performance of products and services and as an indicator of the company’s future. as lately shown companies that are able to identify customer needs and alig...

7 Organization design for new product development

New Product Development in the Pharmaceutical Industry: Evidence from Iran

In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...

New Product Development in the Pharmaceutical Industry: Evidence from Iran

In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...